Missions in the Mall
"Does not wisdom call out? Does not understanding raise her voice? On the heights along the way, where the paths meet, she takes her stand; beside the gates leading into the city, at the entrances, she cries aloud." Proverbs 1:20-21
Every year, since 1995, we have conducted outreaches in shopping malls. This was the 18th year of our outreaches in the shopping centres of Cape Town. Shopping malls are the modern-day marketplaces and gateways to the city. Indeed, thousands of people seem to spend a significant part of public holidays at a mall! With advertising that often promotes anti-family values, and many anti-family films at cinemas, malls are battle sites of the World War of Worldviews. Making a stand at a mall can therefore seem intimidating, but as our new banner proclaims, we boldly seek to be on the Frontlines of the Fight for Faith, Family and our Future. Our mall outreaches are also part of our strategy to inform and involve Christians in making a positive difference in society.